GEN Z’S SOFT SAVING IS FINANCIAL WELLNESS

Gen Z’s Soft Saving Is Financial Wellness

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: gain progressively, conserve aggressively, acquire a home, and plan for retirement. Yet Gen Z is approaching money with a fresh point of view. Rather than focusing solely on long-term accumulation, this generation is prioritizing equil

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